Monday, December 18, 2006

Costa Living: Why Blu-ray Will Win

Blu-ray Will Win

This column is about actually testing and living with cutting-edge technology, which is what makes it different from the artificial rhetoric, deliberate provocation, and blatant bloviating that is increasingly common in technology journalism. Still, there comes a time when you just have to make a straight argument in favor of or against a new technology. That's why I have to say, in the HD-DVD versus Blu-ray battle, Blu-ray is going to hand HD-DVD its ass on a sliding platter.

HD-DVD had a head start, to be sure. And some industry luminaries jumped on board with two feet. First mover advantage and the blessing of Microsoft? How could it fail? Keep watching, it will. To be fair, there is nothing inherently wrong with HD-DVD, and it isn't vastly inferior or anti-consumer in any particular way. It just doesn't quite match Blu-ray in a number of key areas. Therefore, it will lose.

Capacity

HD-DVDs are easier and cheaper to make, but Blu-ray discs store more data. You can get 25GB on a single-layer Blu-ray disc, compared to 15GB on an HD-DVD. And the first double layer 50GB Blu-ray discs just hit the market. The first movie to get this honor: Adam Sandler's Click. (Because fart jokes are way funnier in PCM uncompressed audio.). Think of it this way: Has any format war ever been won by the technology with less capacity? If you can think of one, e-mail me.

Hardware support

HD-DVD has two main backers: Toshiba and Microsoft. Toshiba has used its clout to push HD-DVD into a few laptops, but Blu-ray has a much broader base of support. Panasonic, Sony, Philips, and Samsung will all have players shipping by the end of December. Yes, Blu-ray players have been plagued by delays. Still, it isn't like HD-DVD players have been flying off store shelves in the meantime.

Studio Support

There are about 100 Blu-ray titles available for sale right now, but that number isn't so significant. Right now, there aren't too many players out there, so studios are proceeding cautiously. That said, Blu-ray has the support of seven of the eight largest movie studios. And five of those have pledged to support Blu-ray exclusively. That means if you want to watch a Sony, Disney, or 20th Century Fox film in high def, it has to be on Blu-ray.

The argument has been made by people I trust and respect that the whole packaged media business is doomed anyway. Soon we will all be ordering our movies on demand either from our cable provider, through iTunes, or via Bittorrent. There is some truth to this. I already watch a ton of downloaded TV and movies on my PC. The thing to remember here is that this isn't a high-definition experience. Broadband is great, but sending high-definition video, to say nothing of lossless audio, bonus tracks, and interactive features, all out over the Internet just isn't practical over existing technologies, or anything we are likely to see soon. Anyway, that trend would kill HD-DVD just as fast as Blu-ray.

Of course, I wouldn't buy a Blu-ray player now. They are too damn expensive, and I still need to make the switch to HD at home. Then again, if it was part of a PS3 if might be worth it. Sony sold 195,000 PS3s in the U.S. in November alone. And every one of them is a fully functioning Blu-ray player. I dare say that number alone blows away HD-DVD sales for the last year. Nuff said.

[Thanks goes to www.gearlog.com for this article]

Nintendo World Championships 1990 GOLD Edition worth $5,100

Nintendo World Championships 1990 GOLD Edition

Own a piece of gaming history!!! The Nintendo World Championships 1990 GOLD Edition just got sold on eBay for a gigantic sum of $5100! It is for the original NES System. It’s one of the rarest Nintendo games ever created, with only 26 of them in existence. One had to actually win to receive one of these exclusive cartridges. These are difficult to get to and are a great item for anyone who is a NES lover! This game cartridge is hailed by most collectors to be one of the rarest and sought after cartridges from Nintendo. Gold carts are plain with a NWC decal for a label and comprises of the dipswitch box cutout in the upper left.

[Thanks goes to www.luxurylaunches.com for this article]

Pink PS2 will be a hit this Christmas, says GAME

 by Ellie Gibson

Pink PS2More stocks arriving as demand ramps up

The Nintendo Wii may be the most sought after console of the moment, but according to GAME there's another system in demand - the pink version of the PlayStation 2.

The retailer said that one of every two consumers buying a PS2 during the launch week of the new model picked pink, leading to initial stock shortages.

"The popularity of the pink PlayStation 2 has been overwhelming," said marketing director Anna Macario.

"In the autumn, a range of pink consoles were released - however we�re seeing a real demand for the Pink PlayStation 2. We�re now back in stock of the pink console in stores, so we�re hoping to fully satisfy the demand in time for Christmas."

GAME is currently offering a pink PS2 bundle with two matching controllers, a memory card, Singstar Popworld and microphones for GBP 129.99.

[Thanks goes to www.gamesindustry.biz for this article]

Saturday, December 16, 2006

Gears of War becomes fastest-selling next-gen console game

More than 2 million copies of Xbox 360 title shifted

Gears of WarMicrosoft has announced that more than 2 million copies of Xbox 360 title Gears of War have now been sold around the globe, making it the fastest-selling next-gen console game so far.

It's also the most played game on Xbox Live, with more than 1 million GOW players taking part in 10 million online gaming sessions.

According to Microsoft, GOW has also boosted sign-ups for the service - the number of new paid registrations per day has risen by more than 50 per cent since the game launched.

"We've always held high hopes for Gears of War, but we never expected such an overwhelmingly positive response from critics and gamers all over the world," said Michael Capps, president of GOW developer Epic Games.

"I can't describe how stoked our team is right now. Our fans can absolutely count on Epic to keep delivering new gameplay through Xbox Live."

As reported by our sister site, Eurogamer.net, Epic has pledged to deliver free downloadable content for the game in the future.

[original post: http://gamesindustry.biz]

Friday, December 15, 2006

When Sony's Viral Marketing Became a Virus

by Mark Whiting

Well, the ugly little saga of AllIWantForChristmasIsAPSP.com has finally come to a close -- the website in question is now completely offline. No doubt the whole affair will be remembered for some time as a textbook example of how NOT do do marketing in the digital age.

For the few of you who may have missed the original hijinks, the short story is this: Sony -- mistakenly believing it was more savvy than its target audience -- decided to hire marketing firm Zipatoni to produce a fictitious blog on which two completely random 'friends' (actually Zipatoni employees) staged a weird little Punch and Judy show.

Overtly, the blog in question purported to showcase the trials and tribulations of a couple of adult-age gamers as they labored to convince their friend's mom to buy him a PSP for Christmas. The blog itself was written in wince-worthy hipster jargon and at one point sported the crowning jewel of a tremendously embarrassing hip-hop routine which presided in ghoulish majesty over the whole affair like some kind of ghastly Christmas star. Sony has endeavored to suppress the spread of the video, but its existence persists (at least for the moment), thanks to YouTube.

The tide began to turn against Sony's initiative after popular webcomic Penny-Arcade publicly outed the chicanery in a deliberate move to force a little transparency up ins. The Internet was quick to kick the horrid thing to death after that point in a classic example of pile-on. For a brief moment, the blog existed in a state of apology with the following classic phrase resplendent:

"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony."

You don't say. Currently, the blog sits in a 'coming-soon' whitewash of funky freshness. The finger pointing over who is to ultimately to blame for all the guffaws and negative PR is already in full swing.

If there is a lesson to be learned here, it is this : big companies must recognize and accept that you cannot fake the funk of a viral campaign through a heavy-handed attempt at subterfuge. The Internet -- and particularly gaming culture -- is as already as suspicious of The Man as it is possible to be. Rather than making them appear hip and edgeworthy, Sony's current 'egg on face' position is a textbook example of how to come off looking like an out-of-touch laughingstock.

Compare and contrast this current public relations train wreck against Burger King's recent tactic of Full Disclosure. Authenticity -- even the over-the-top self-referential kind -- is generally respected on these here Internets. Image-challenged corporations attempting to pull a fast one over their target audience? Not so much.

[original post: www.gametab.com]

Friday, December 8, 2006

Ubisoft Unveils Tom Clancy's Ghost Recon Advanced Warfighter 2

SAN FRANCISCO --(Business Wire)-- Today Ubisoft, one of the world's largest video game publishers, announced that Tom Clancy's Ghost Recon Advanced Warfighter 2, the next installment in the popular squad-based action franchise, is currently in development for the Xbox 360video game and entertainment system from Microsoft, the PlayStation3 computer entertainment system, the PSP (PlayStationPortable) system and Windows PC. Tom Clancy's Ghost Recon Advanced Warfighter 2 is being developed by the award-winning teams that created the original Tom Clancy's Ghost Recon Advanced Warfighter in Ubisoft's Paris and Red Storm Studios. Tom Clancy's Ghost Recon Advanced Warfighter 2 is scheduled for worldwide release in Spring 2007.

"Tom Clancy's Ghost Recon Advanced Warfighter set the standard for what we know as the next-generation gaming experience," said Laurent Detoc, president of Ubisoft North America. "With Tom Clancy's Ghost Recon Advanced Warfighter 2, Ubisoft is taking all the successful elements in the original to an unparalleled level of quality -- the sophisticated technology, weaponry, graphics, story and online gameplay will heighten the intensity and bring gamers an even more amazing experience."

Tom Clancy's Ghost Recon Advanced Warfighter received critical acclaim and quickly became one of the best-selling games on Xbox 360 and one of the most played games on the Xbox Live online gaming service. Recently, the prestigious British Academy of Film and Television Arts (BAFTA) awarded Tom Clancy's Ghost Recon Advanced Warfighter with "Best Game of the Year" and "Technical Achievement" honors.

Tom Clancy's Ghost Recon Advanced Warfighter 2 builds off of the events in the first game and places gamers in control of the U.S. military's elite fighting unit, the Ghosts. In the year 2014, the rising conflict between Mexican loyalists and insurgent rebel forces has thrown Mexico into full-scale civil war. Under the command of Captain Scott Mitchell, the Ghosts are called upon to face an imminent threat to the United States. The fate of two countries now lies in the hands of the Ghosts as they fend off an attack on U.S. soil. Equipped with the most cutting-edge weaponry and technology, the Ghosts must battle on both sides of the border to neutralize the escalating rebel threat.

Key Features:

-- Groundbreaking Visual Experience: The war zone in Tom Clancy's Ghost Recon Advanced Warfighter comes to life as you navigate through trash-strewn streets and pick off enemies from behind bomb-scarred structures. The cutting-edge physics and particle systems will show you some of the most intense and realistic explosions, smoke, and environment destruction ever seen in a video game. Dynamic lighting and shadows will morph as real-time day/night cycles and a constantly changing weather system require you to adjust to the changing conditions on the fly.

-- All-New Battlegrounds: For the first time ever, the Ghosts will defend U.S. soil from a cross-border attack, taking the fight to all-new locations. The Ghosts will battle enemies in mountain terrains, barren deserts and even on their home turf in El Paso, Texas. Each environment presents its own benefits and challenges and will call for fresh tactical approaches.

-- Vastly Improved Artificial Intelligence (AI): Watch your back as rebels send their own team members to flank your position or gain vantage points by utilizing vertical gameplay to pick you off from the rooftops above. Improved squad-mate AI will now feed you more of the information you need with descriptive commands like "enemy spotted behind red truck ahead."

-- Improved Cross-Com: The revolutionary new Cross-Com 2.0 will give the player more information than ever before. You will be able to see what your friendly forces see in the top left display and the click of a button will expand that to full-screen view for a clearer and more precise picture. This will give you a more comprehensive view of the entire battlefield. The new Full Command View will allow unprecedented precision in developing and issuing tactical plans on the battlefield.

-- Expanded Support: Command lethal air strikes with jet fighters, gain mobile cover for otherwise impassable situations and replenish armaments on the battlefield using an unmanned artillery MULE. Players can now heal their team on the battlefield, including squad leader Scott Mitchell, with an all-new Medic class of soldier.

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified lineup of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated revenue of 547 million Euros for the 2005-2006 fiscal year. To learn more, please visit www.ubisoftgroup.com.

About Tom Clancy:

With more than 80 million books sold, Tom Clancy is arguably the world's most recognized author. His works include fiction such as The Hunt for Red October, Clear and Present Danger, The Sum of All Fears, Rainbow Six, Without Remorse and The Teeth of the Tiger. Clancy also writes nonfiction works about weapons and various military units. Four of his books have already been adapted into highly successful feature films.

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(C) 2006 Ubisoft Entertainment. All Rights Reserved. Ghost Recon, Ghost Recon Advanced Warfighter, the Soldier Icon, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. PC version developed by GRIN. "PlayStation", "PLAYSTATION", and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

[original post: www.tmcnet.com]

Nintendo Investigating Wii Strap Problem

Nintendo Wii

The Associated Press
By YURI KAGEYAMA
December 07, 2006

Nintendo's president acknowledged Thursday the just-launched Wii video-game machine may have a problem with a strap that secures its trademark wandlike remote-controller to the player's wrist.

President Satoru Iwata also said Nintendo may raise its sales target for the Wii, which is selling out at retailers since it went on sale in recent weeks in the U.S. and Japan.

The console from the maker of the Pokemon and Super Mario games is locked in a fierce three-way battle with Sony Corp.'s PlayStation 3 and Microsoft Corp.'s Xbox 360.

'We are investigating,' Iwata said of reports about the Wii's strap coming off as players swung around the controller, at times causing the remote to fly out of their hands.

Players use the Wii remote like a tennis racket, sword and other devices to play games.

'Some people are getting a lot more excited than we'd expected,' Iwata said. 'We need to better communicate to people how to deal with Wii as a new form of entertainment.'

The company has not decided on any specific measures to change the strap, Nintendo spokesman Yasuhiro Minagawa said.

Iwata said he first wants to see how Christmas sales go before revising Nintendo's sales target for 6 million Wii consoles by the end of March.

'I'm not ruling that out entirely, but it's premature to say it now,' he said at the Foreign Correspondents Club in Tokyo.

Nintendo has delivered more machines so far to consumers than Sony Corp. has, partly because of Sony's production problems.

Nintendo has shipped about 400,000 Wii machines in Japan and more than 600,000 in North America. The machine went on sale Thursday in Australia and is set to go on sale Friday in Europe.

Sony readied just 100,000 PlayStation 3 machines for the Japan launch, and 400,000 consoles for its U.S. debut. Its European launch has been pushed back until March.

Sony has promised 2 million PS3 machines by the end of the year, while Nintendo is targeting 4 million in global shipments of Wii during the same period. Both Sony and Nintendo are projecting selling 6 million by the end of March.

Selling machines in numbers is crucial in the gaming business because hot-selling formats attract software companies to make more games, which in turn boost machine sales.

Iwata denied that Nintendo was competing against Sony. It's more important to attract novice players and to reach out to older people and others usually not associated with games, he said.

Analysts say Wii appeals to inexperienced players and has a price advantage at 25,000 yen or $250 _ about half of the PlayStation 3.

Analysts expect Wii to mount a serious challenge to market-leader Sony, which has sold more than 200 million PlayStation series machines worldwide over the years, although they say the verdict on next-generation machines is still out for a couple of years.

Sony is expecting to rack up 200 billion yen ($1.7 billion) in red ink in its game unit for the fiscal year ending March 2007, much of it in startup costs for PlayStation 3.

Nintendo is forecasting profit of 100 billion yen ($845 million) for the fiscal year, as Wii buoys earnings in the second half.

Copyright 2006 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

[original post: www.topix.net]

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